User experience and design methods have a direct impact on an organization's bottom line, so it's important that UX designers talk to executives in their own language.
Over the past 15 years, projekt202 Vice President of Customer Experience (CX) Jeremy Johnson has introduced UX to everyone from CEOs to developers, using storytelling, metrics and case studies to demonstrate the value of UX.
In this video presentation, Jeremy helps UX designers understand which metrics to track and ways to best position UX work to the C-suite, and shares stories that illustrate the proven ROI of strategic UX.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Allstate, Canon, Capital One, Dell, McKesson, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, Subway and The Container Store, among many others.