projekt202 Expands into San Francisco Market with Acquisition of Brand Experience Design Firm Cibo

Global leader in experience-driven transformation continues to expand its U.S. footprint

DALLAS/SAN FRANCISCO – Dec. 18, 2018 – projekt202, the market leader in experience-driven transformation, today announced its expansion into the Silicon Valley region with the successful acquisition of Cibo, a San Francisco-based brand experience design firm. In addition to giving projekt202 access to the Bay Area, Cibo’s design and brand strategy capabilities will further strengthen projekt202’s ability to help customers with their transformation initiatives.

“The ability to understand the delta between a brand’s promise and the day-to-day experience of that brand is the starting point for identifying a series of customer experience enhancements that can profoundly transform business performance,” said projekt202 CEO David Lancashire. “This was the driving force behind adding the talented Cibo team.”

Founded in 2010, Cibo quickly rose to become San Francisco’s top agency focused on creating dynamic brand experiences that disrupt, engage and connect across many different channels and touchpoints. Cibo’s robust roster of client partners includes Tesla, Salesforce, Subaru Asia, SFMOMA, Lenovo, Commonwealth Bank of Australia, Gymboree, Anki and Volcom, among many others.

“Now more than ever, the experience a company delivers to its customers is the brand,” said Lu Lacourte, Founder and CEO of Cibo, and now General Manager of projekt202 San Francisco. “The bar continues to rise for the quality of experience that customers expect across every industry and throughout the customer lifecycle. Joining projekt202 is an incredible opportunity to continue designing world-class brand experiences at a global scale, while now having the technology capabilities to bring those experiences to life.”

The strategic investment in Cibo and a presence in the Bay Area market continues to solidify projekt202’s position as the global leader in experience-driven transformation. In addition to San Francisco, projekt202 has offices in Austin, Chicago and Seattle, along with its headquarters in Dallas. The company has more than 300 employees in experience research, strategy, design, development and marketing.

About projekt202
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences.

We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Neiman Marcus, Samsung Electronics, and The Container Store, among many others.

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