In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights and passion for helping companies create better digital experiences. Topics cover design systems, customer experience strategy, digital transformation, ethnographic research, usability and validation testing, UX design and development, improving ROI, enterprise software design, and many more.
Great strategies for designing and developing software begin with understanding your users. By directly observing people, we get to the heart of their wants, needs and motivations. In this compilation of articles, projekt202’s experts share insights on strategies for putting user research to work for your team and organization.
projekt202 Senior Program Manager Felice Brezina shares thoughts on turning skeptical stakeholders into research advocates through contextual inquiry moments.
projekt202’s Jenny Szakonyi looks at the benefits of building relationships to foster greater success in both your professional and personal lives.
projekt202’s Emily Diersing, Jasmine Walker and Tania Simpson will share how research, design and development work together to create something that people fall in love with, using their practical experience working with some of the world’s biggest brands at projekt202.
Does your LinkedIn profile stand out … or blend in? In this thought leadership column, projekt202’s Jenny Szakonyi shares 10 tips to make your LinkedIn profile work for you and your business interests.
In this presentation, projekt202 Director of Technology Andre Sugai provides helpful advice and interviewing strategies for tech career candidates.
projekt202's VP of Talent Management Karen King outlines six ways that organizations can cultivate a supportive work environment.
If you’re making software the right way, you have designers and developers working together to solve problems. But do you have a common way of working with both? projekt202 CTO Rob Pierry provides insights on working cohesively across disciplines.
Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.
projekt202 Experience Designer Peter Vogt details the approaches that designers can take to organize their branches in Abstract, a creative process that’s worth a step outside the designer comfort zone.
Learn ways to successfully bring ethnographic research into software design. With real-world examples and lessons from the field, research practices are explained that steer projects to success and deliver software that customers love.
Watch as projekt202 VP of Customer Experience Jeremy Johnson presents best practices for demonstrating the ROI of strategic UX design to the C-suite.
projekt202 Experience Director Lan Nguyen discusses the relationship between UX designers and developers, a vital factor in the success of a software project. Lan outlines recommendations for involving all team members from the start and setting expectations for success.
projekt202’s Josh Christopher helps you plot a simple course in determining whether you can benefit from a design system. (Hint: you can!)
In this new thought leadership article, projekt202 CTO Rob Pierry examines the meaning and impact of intentional decision making.
In the current landscape of design, while Sketch has cemented itself as the primary UI/UX daily driver, competitors such as Figma have emerged to push the envelope in their own respects. In this article, projekt202’s Peter Vogt explores the benefits of using Figma as a resource for your design team.
“Making software requires writing code, but also knowing what to build in the first place and how it should work from a user perspective,” says projekt202 CTO Rob Pierry. “When you undertake a software project, your ultimate goal is putting software into production that delivers business value.”
Spending time with your data is a critical step in understanding and making sense of what you saw and experienced in the field. In this article, you’ll discover ways to ensure time spent with data is time well-spent.
To ensure your teams are more efficient and committed, keep them informed as to the strategy driving the project, the target audience, and how the team’s work will help the users, advises projekt202 CTO Rob Pierry.
To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, a diary study is a useful way to collect behavioral data remotely.
What happens if we acknowledge ourselves as people and not code-producing machines? projekt202 CTO Rob Pierry sheds light on a vital aspect of software creation.
In this "Pathways to Success" podcast with host Julian Placino, projekt202's Karen King provides tips and strategies for charting a clear direction toward a career you love.
“Failure only happens when we give up, and the roadblock itself is only another tool for us to learn and grow,” writes projekt202 Senior Program Manager Josh Wilkinson in this look at skillfully managing change, collaboration and project development.
Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.
Every software initiative you undertake carries with it some element of risk. projekt202 CTO Rob Pierry shares his insights on how to best mitigate some of these risks.
"Focus on what people do, not what they say they do.” projekt202 Senior Experience Researcher Jeff Jones dives into the importance of user observation and contextual inquiries.
In this post, projekt202 CTO Rob Pierry shows you a simple technology evaluation framework that considers the holistic implications of a new technology, not just simple feature comparisons.
Are you playing too many roles at work? projekt202 Principal Experience Researcher Kelly Moran discusses the benefits of finding strength in your particular craft.
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.