The Value and Importance of Making Customer Experience a Priority

To stay ahead of the competition and stand out in their markets, more companies are realizing the measurable value and importance of delivering better customer experiences.

In fact, organizations that understand their customers are more successful at keeping them and attracting new ones, notes respected industry analyst firm Forrester Research.

Read more about the benefits of a solid customer experience (CX) strategy in the following articles.


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projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.

projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & InsightUser ExperienceSoftware DevelopmentMarketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.

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