User experience and design methods have a direct impact on an organization's bottom line, so it's important that UX designers talk to executives in their own language.
Over the past 15 years, projekt202 Vice President of Customer Experience (CX) Jeremy Johnson has introduced UX to everyone from CEOs to developers, using storytelling, metrics and case studies to demonstrate the value of UX.
In this video presentation, Jeremy helps UX designers understand which metrics to track and ways to best position UX work to the C-suite, and shares stories that illustrate the proven ROI of strategic UX.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.