Team drives successful multi-city transportation app rollout
Software product valued at $50 million
Outstanding scalability to handle increased demand
Reliability and success across iOS and Android
For a ridesharing startup, the road to success started with the research, design and development experts at projekt202.
The client recognized an unmet need in the general delivery market for a flexible, on-demand driver service to transport people and pick up requested items. A wide array of possible features – such as rides, deliveries, alcohol and tobacco service, a generalized marketplace and flexible on-demand reporting – could potentially and quickly exceed the client’s budget. Thus, a key challenge was to identify and deliver vital MVP features with high code quality in a timely, cost-effective manner.
The projekt202 team began by conducting user research to develop appropriate personas and document the journey map. Customer needs were validated through prototyping and user interaction with the prototypes. This helped to identify the features that would resonate best with customers. It also drove creating a solution on a cloud architecture that leveraged PaaS providers, lowering the time-to-market.
Working together, designers and developers implemented the vision that came from the research and validation phase. Designers regularly checked in with developers to ensure feasibility. Likewise, developers went back to their design colleagues to ensure viability of implementation.
For this project, the team employed the following resources:
Integration with various Google APIs
Both Mobile Platforms
RestKit (REST interaction)
RetroFit (REST interaction)
projekt202’s teamwork and proven methodology delivered a software product valued at $50 million, with real-time geolocation, complex geofencing, driver estimates and other crucial features.
The service was successfully introduced in Dallas, then rolled out in Austin, Houston, San Antonio and Las Vegas. It was 99.9% crash-free on iOS and 99.2% crash-free on Android.
In addition, by using NewRelic analytics, the team was able to address any areas of the application that weren’t performing well and quickly resolve any issues.
A third-party integration platform was also established, with alcohol-delivery company Lash as the pilot partner. The nature of the platform will ensure future integrations with additional partners.
In one market alone, the app successfully handled hundreds of ride requests and thousands of API requests daily, demonstrating its outstanding scalability.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.