projekt202 Names ESI Practice Lead in Austin

Abby Margolis Joins Experience Strategy & Insight Team, Helping Businesses Deliver Software Their Customers Love

Abby Margolis, projekt202 Experience Strategy & Insight (ESI) Practice Lead - Austin

Abby Margolis, projekt202 Experience Strategy & Insight (ESI) Practice Lead - Austin

AUSTIN, TEXAS – Feb. 17, 2017 – Innovative software design and development company projekt202 has named Abby Margolis, Ph.D., as Experience Strategy and Insight (ESI) Practice Lead in its Austin office.

In her new position, Margolis will help clients gain genuine, deeper understandings of their customers’ wants, needs and motivations. This understanding is key to designing and developing products that feel easy to use, valuable and intuitive. It is the foundation of projekt202’s proven methodology: using observation-based insights to envision and design the digital experiences that people value and connect with emotionally.

Drawing on techniques from psychology, anthropology, ethnography and sociology, projekt202’s ESI experts identify the most important, holistic experiences for both a business and its customers.

Margolis’ own background includes more than a decade directing research, anthropology and ethnography initiatives for global businesses. She is a Harvard University postdoctoral fellow, and a graduate of the University of Michigan and the University of Pittsburgh.

“With her deep and diverse background, Abby combines methods and perspectives from anthropology, design and innovation to lead comprehensive research and strategy efforts,” said Aliza Gold, projekt202’s Vice President of Experience Strategy and Insight. “She’s really driven to help our clients discover new value for their customers and their companies.”

Said Erik Cottrell, projekt202’s General Manager in Austin, “What struck me most about Abby is her wonderful combination of solid business judgment, creative thinking, broad experience and infectious enthusiasm. She’s spent the last five years leading projects into emerging spaces, including the Internet of Things, personal data, digital natives and the access economy. We’re looking forward to the many good things Abby will bring to projekt202 and our clients.”

About projekt202

projekt202 is the leader in applying experience strategy and observational insights to the design and development of mobile, cloud, web and workplace software. The company is actively redefining the user experience (UX) and changing the ways people interact with technology around the world. Recognized by industry analysts for setting the standard for the way modern businesses develop software, projekt202 builds emotionally rich, resonant solutions that enable customers and end users to fully realize technology’s potential in today’s connected world.

projekt202 has spent over a decade creating compelling experiences and bringing them to market through experience strategy and insight, interaction and visual design, application development, and digital marketing. Clients include Samsung Electronics, Neiman Marcus, Mercedes-Benz Financial Services, Capital One, The Container Store and more.

With offices in Austin, Dallas and Seattle, projekt202 harnesses the strengths and talents of more than 150 researchers, designers, developers and digital marketing strategists.


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