Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
To deliver experiences that stand out, companies must align a complex ecosystem that involves customers, employees, business partners and operating environments, reports Forrester Research.
Principal Experience Researcher Kelly Moran takes an informative and engaging look at bringing ethnographic research into software design.
Companies need high levels of customer empathy to deliver great customer experiences, concludes a report by Forrester Research that mentions projekt202's CX work.
Director of Experience Strategy and Insight (ESI) Joe Dyer discusses the many benefits of customer experience validation, including usability testing and iterative validation.
In this video presentation, Senior Experience Strategist Shannon Graf takes a look at emotional intelligence (EQ), highlighting nine crucial EQ traits and competencies to put into practice.
Principal Experience Researcher Kelly Moran explores the need to focus attention by re-examining the beneficial ways of producing and delivering personas.
A report by Forrester Research acknowledges that organizations that understand their customers well are more successful at retaining them and attracting new ones.
projekt202 Senior UX Designer Anne Grundhoefer will share best practices, challenges and lessons learned in creating and maintaining effective interface design systems at the 2017 Squares Conference.
projekt202's Joe Dyer examines customer experience strategies that company leaders should consider when they need to make improvements and stay competitive in the marketplace.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.