Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
"It matters both how fast you're moving and also in what direction you're going. In fact, the direction matters far more than the magnitude. No amount of moving faster will help you reach your goal if you're heading the wrong way," writes projekt202 CTO Rob Pierry.
When a company couldn’t understand why attorneys weren’t happier with its document submission software, projekt202's researchers were on the case. Principal Experience Researcher Kelly Moran details how the projekt202 team uncovered key shortfalls, inspiring developers to request more access to users.
From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.
Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.
For over 14 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.
projekt202 UX Creative Director Josh Christopher shares tips for evaluating the need for and investment in UX hires.
It takes peers working together to solve projects across business units and practices to achieve true transversality, writes projekt202 Senior PM Julia Preston.
Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.
Companies are waking up to the value of genuine customer experience. Is yours one of those benefiting from a solid CX strategy?
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.