Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.
Customer journeys aren’t created; they’re discovered — and then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving the customer experience.
Every software initiative you undertake carries with it some element of risk. projekt202 CTO Rob Pierry shares his insights on how to best mitigate some of these risks.
"Focus on what people do, not what they say they do.” projekt202 Senior Experience Researcher Jeff Jones dives into the importance of user observation and contextual inquiries.
Are you playing too many roles at work? projekt202 Principal Experience Researcher Kelly Moran discusses the benefits of finding strength in your particular craft.
In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights on design systems, software development, ROI, UX, digital transformation, best practices for managing teams, and much more.
"It matters both how fast you're moving and also in what direction you're going. In fact, the direction matters far more than the magnitude. No amount of moving faster will help you reach your goal if you're heading the wrong way," writes projekt202 CTO Rob Pierry.
When a company couldn’t understand why attorneys weren’t happier with its document submission software, projekt202's researchers were on the case. Principal Experience Researcher Kelly Moran details how the projekt202 team uncovered key shortfalls, inspiring developers to request more access to users.
From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.