Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
The user research process can initially appear mysterious and unfamiliar, but it shouldn’t. projekt202 Program Manager Bryce Cottle shares four ways to shed light on data research to keep clients engaged, happy and informed.
A report by Forrester Research outlines five impactful predictions for customer experience transformation efforts and CX professionals.
Based on extensive user experience research and design, projekt202’s Joe Dyer shares important findings and recommendations for best practices for B2B portals.
Automotive News writes about personas “developed by Mercedes-Benz Financial Services, in partnership with consulting firm projekt202, to capture the attention of millennial and Generation Z consumers and usher them into a new phase of their lives …”
This short video illustrates why projekt202 is the top choice for the world’s most successful companies when it comes to improving customer and employee experiences.
How can smaller, lesser-known companies compete with larger retailers? projekt202 Experience Researcher Jasmine Walker shares lessons learned from an informative Big Design discussion.
Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.
projekt202 Principal Experience Researcher Kelly Moran shares ways to successfully bring ethnographic research into software design. With real-world examples and lessons from the field, Kelly explains research practices that steer projects to success and deliver software that customers love.
Not all UX is created equal: See how the projekt202 team helps clients stand out from the competition by delivering solutions that meet customer and user needs, provide outstanding ROI, and open up new business opportunities.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.