Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
Shannon Graf, Director of Experience Strategy and Insight (ESI) with projekt202, examines emotional intelligence (EQ) and its business applications, highlighting crucial traits and competencies to put into practice today.
projekt202 Principal Experience Researcher Kelly Moran shares ways to successfully bring ethnographic research into software design. With real-world examples and lessons from the field, Kelly explains research practices that steer projects to success and deliver software that customers love.
Not all UX is created equal: See how the projekt202 team helps clients stand out from the competition by delivering solutions that meet customer and user needs, provide outstanding ROI, and open up new business opportunities.
For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.
Convergent designers help companies apply expert design practices to products, services, and spaces. A Forrester Research report dives deep into these providers, including projekt202, and details key considerations for hiring the right designer for your team's job.
The market for human-centered design is red-hot, as companies wanting to improve customer experience seek help from consultants offering experience design services. But what are the best ways to find the right provider? A Forrester Research report cites projekt202 in an illuminating look at selecting your experience design partner.
Spending time with your data is a critical step in understanding and making sense of what you saw and experienced in the field. In this article, projekt202 Principal Experience Researcher Kelly Moran examines ways to ensure time spent with data is time well-spent.
To better understand the behavior of your customers or users, sometimes it’s not practical to directly observe them when and where those behaviors occur. In these instances, explains projekt202 Principal Experience Researcher Kelly Moran, a diary study is a useful way to collect behavioral data remotely.
Customer journeys aren’t created; they’re discovered — then UX professionals create future journey maps that document the ideal experience. In this thought leadership article, projekt202’s Joe Dyer details the importance of having the best resource for improving your customer experience.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.