Do you know what your customers really want and need?
There's a way to reveal that information and successfully benefit from it. projekt202's Experience Strategy and Insight (ESI) practice discovers the patterns and themes that provide actionable, deeper and more valuable perspectives on your customers' wants, needs and motivations.
Visit our Experience Strategy and Insight page for a closer look, and check out the following articles on experience research.
Employee engagement leads to stronger company performance. However, the effects on an organization’s bottom line can be detrimental if employers skip a key variable in the engagement formula: understanding the employee.
This 2-minute video — narrated by projekt202 Chief Transformation Officer Rob Pierry — illustrates why projekt202 is the top choice for companies that need to execute a successful digital, experience-driven transformation.
In today’s ultra-competitive marketplace, excelling at customer experience is must. These client success stories demonstrate projekt202’s strengths and capabilities with these strategies.
eSIMs — or embedded SIM cards — are all the rage since Apple announced its latest iPhones would have the feature. As more carriers and smartphones likely incorporate the new tech into future releases, what does that mean for consumers?
Following this year’s South by Southwest, projekt202’s Leigha Selby shares lessons learned on the important value of designing experiences and memories.
It’s another development in the world of wireless tech, but will 5G provide more than just speed? projekt202’s Joe Dyer discusses the many ways 5G technology can completely alter and improve the consumer experience.
While retailers race to keep up with Amazon, wireless carriers, on the other hand, have been less susceptible to the “Amazon Effect.” In this article, projekt202’s Joe Dyer shares four lessons that wireless carriers can learn from Amazon’s decades of retail innovation.
Great strategies for designing and developing software begin with understanding your users. By directly observing people, we get to the heart of their wants, needs and motivations. In this compilation of articles, projekt202’s experts share insights on strategies for putting user research to work for your team and organization.
projekt202 Senior Program Manager Felice Brezina shares thoughts on turning skeptical stakeholders into research advocates through contextual inquiry moments.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.