More than 60% of businesses don't understand basic truths about their customers. Your organization may well be part of that statistic. IT organizations must be prepared to lead with a strategy based on a continuous pulse on their customer's real needs. Enabling this capability involves a new approach to planning, as well as new team members, tools, techniques, and a cultural shift to unite them.
This webinar is ideal for CIOs, CTOs, VPs of Technology or Development, Directors of the same, and other technology leaders.
projekt202's work also has been cited in the following Forrester reports:
projekt202 is the leader in experience-driven software strategy, design and development. We have a unique and established methodology for understanding people in context — we reveal unmet needs — which drives everything we do. This leads to a crisp, clear understanding of the customer, which shapes the design and development of new solutions and experiences. We have the expertise, teams, skills and scale to deliver sophisticated software solutions that improve any and all touchpoints across the user journey.
projekt202 has spent over 15 years bringing to life and to market compelling experiences through our Experience Strategy & Insight, User Experience, Software Development, Marketing & Analytics, and Program Management practices. Our talented team has delivered emotionally-rich and intuitive solutions for global brands and clients such as 7-Eleven, Capital One, Dell, Mercedes-Benz Financial Services, Samsung Electronics, Neiman Marcus, and The Container Store, among many others.