From Innovation to Reality: 5 Things You Need to Get There Fast

By Dennis Van Huffel
Director of UX
projekt202 

We understand that businesses need to move fast – and be directionally correct. projekt202’s approach and our people help to ensure that we’re not just moving fast, but moving fast with confidence.

In the case of a recent engagement with a major hardware retailer creating an omnichannel experience for the DIY market, projekt202 identified five critical things to enable us to deliver five applications built for both custom and immersive form factors.

1. High-Octane Talent

From emerging talent to Ph.D.s, projekt202 is fortunate to attract and recruit a wide range of determined and curious problem solvers.

In the case of our retail project, the individuals who comprised the team were able to parachute into a complex engagement model; quickly establish context and point-of-view, based on years of experience and industry knowledge; and be readily productive.

2. A Hand-Picked Team

We create a custom team for you, one that is dedicated to the proposition of delivering your product. With a core delivery team fully allocated to your project, we can assure that the individuals are able to gain and fully apply domain knowledge.

We do our best to ensure continuity with the team as engagements evolve and extend. This minimizes ramp up and allows the team to readily leverage relationships, knowledge and expertise they gained throughout the project life cycle.

When engagements extend, we do our best to find logical opportunities for team continuity. We’ve found, too, that projects are enriched with the introduction of fresh perspectives.

3. Tap Collective Expertise

We bring individuals from other disciplines together, including Experience Strategy and Insight (ESI), User Experience (UX) and Development, all held together by a stellar Program Management team. Thus, we were able to quickly imagine and develop a viable backlog of ideas and rapidly identify constraints related to the business, technology and experiential goals with our retail partner. This resulted in giant strides in evolving and improving upon the original idea.

4. A Spirit of Collaboration

Our research, design and development teams are centralized and usually no more than a few feet away from one another. This environment allows for marked efficiencies in the design and development process where ad-hoc conversations can be had, ideas quickly vetted, and knowledge speedily transmitted.

The reflex for collaboration extends to working with our client-partners. Through Program Management, we structure engagements to have frequent – and sometimes daily – check-ins as opportunities for feedback and visibility.

We also understand and are adept at navigating internal turf wars when they arise. Simple exercises like stakeholder interviews can collect and broadcast individual and collective understandings – and misunderstandings – early in the engagement. This allows the team to adjust and pivot as necessary to ensure alignment.

5. Big-Picture Coordination

It’s critical to identify and understand all the moving parts of an engagement and make sure that teams are not working in silos. Working closely with our client, we identified a gap in terms of the communication and coordination among multiple decentralized partners. Our Program Management team was able to connect the dots with the other vendors, and readily stepped in to fill a gap to lead and coordinate. This resulted in previously-siloed teams becoming integrated, which helped to mitigate substantial risk, decrease churn and increase velocity.

Remember, collaboration means nothing without careful coordination.


projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.

Contact us today to discuss how we can deliver results for you.  

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