Digital transformation is about having the strategic vision to evolve your business and retain a finely-honed competitive edge. Companies that fail to use digital technologies to improve their customer engagements risk becoming obsolete.
Said projekt202 Digital Transformation Officer Kevin Green, "It’s taking a visionary approach, looking at how do you improve the overall customer experience and creating a new model for engaging and connecting with current customers and prospects."
Learn more about digital transformation -- with insights from projekt202's experts -- in the following articles and podcasts:
Digital transformation -- "using digital technologies to drive effective business and, in some cases, stave off becoming obsolete" -- is red-hot, writes projekt202 VP of Customer Experience Jeremy Johnson.
How do companies digitally transform themselves to better engage their customers? In this interview, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like Under Armour, IBM and GE are successfully expanding their visions and business capabilities.
projekt202's Kevin Green continues his look at digital transformation and how it's helping companies evolve and grow their business.
In this new podcast, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like GE, Under Armour and IBM are successfully expanding their visions and transforming their business models to fully engage more customers.
projekt202 Digital Transformation Officer Kevin Green shares his thoughts on the need and evolution to a fully engaged Customer Experience (CX), one that allows companies to build and expand innovative, successful relationships with customers.
projekt202 is the leader in experience-driven software design and development. We are passionate about improving the experiences that people have with enterprise and consumer digital touchpoints.