projekt202 UX Researchers Bridge the Gap Between Business Objectives and User Needs

User research forms the foundation for building better software.

In this video, Senior Experience Strategist Shannon Graf and User Experience Researcher Cason Swindle provide a look at the work of projekt202's Experience Strategy and Insight (ESI) team.

"As researchers, we are often investigative reporters in that we go in with little to no expectations," says Shannon. "Sometimes our end users are enlightening us and shedding some light on things that we may not have considered before. That's not only an 'aha!' moment for us, but oftentimes the client as well."

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