What Was Your Big UX "aha!" Moment? CEO David Lancashire Shares His

"He started to describe this very methodical, step-by-step approach to getting to the heart of what a user needs, wants and can emotionally connect with. It really caught my interest."

In this fresh episode of projekt202’s Thought Leadership video series, Chairman and CEO David Lancashire recalls the moment he saw user experience (UX) through a brand-new lens, plus the person who redefined the power of user observations.

Watch David’s story now.

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