The Importance of the Customer Experience

More companies are recognizing the value and importance of the customer experience. A recent article from CIO magazine examines how one retailer is embracing the customer experience across all its channels.

Jeremy Johnson, projekt202's Vice President of Customer Experience, noted, "I love it when the C-Suite is savvy enough to understand the value of having a robust view of their customer's needs.

"Retail is a prime space to embrace understanding the customer journey, more so than many others. They have to be ready to meet their customers' needs wherever and whenever they’re ready to shop," Johnson said. "Retail organizations need to be ready to meet customers ever-growing needs and expectations. Savvy CEOs know experience and having a robust understanding of their customers' needs are number-one priorities.”