In this brand-new podcast, projekt202 Vice President of Technology Paul Tidwell describes how the projekt202 team worked within a tight timeframe to deliver an outstanding omnichannel experience for a $60 billion retailer.
Among the highlights in Paul’s podcast:
- "It's become a common trend in large businesses, especially in retail, to have your in-person, online and mobile experiences all aware of one another."
- "The stores' understanding of [the customer] evolves in a meaningful way, so all of those touchpoints collectively lead to a deeper relationship as a consumer with that store."
- "It challenged the team in a lot of ways and allowed us to touch a lot of emergent technologies ... the way that we deployed the application was really exciting."
projekt202 podcasts are also available for free download on iTunes.