projekt202's Kevin Green continues his look at digital transformation and how it's helping companies evolve and grow their business.
Highlights from Kevin's digital transformation podcast:
- "With all the rhetoric out there about being disrupted, I don't think that most CEOs are overly concerned about being disrupted. I think inherent in their nature is the need to find a way to continue to grow the business."
- "You have to find a way to look at the five steps that are happening before your prospect becomes a customer and the five things that they're doing after they're a customer ... The person who continues to expand and finds the right opportunities to engage earlier is the one who is going to impact the customer buying decision at the right point."
- "The biggest point I try to drive home with folks is, You're focused on getting them to make a decision to buy your product, but somebody else is focused on 'How do I get them to do or take an action that I want them to do that will result in their need for a product? When they have a need, because I inspired them, they are more likely to purchase.'"
projekt202 podcasts are also available for free download on iTunes.
To find out how we can help you make software make sense in 2017 and beyond, contact us today.
Listen in as featured experts discuss the benefits of game-changing UX.
projekt202’s Jeremy Johnson will be a guest on a business podcast Tuesday, April 2. The topic is “Designing A Game-Changing User Experience.”
projekt202’s Rob Kaczmarek joins The Cool Things Entrepreneurs Do podcast to talk about the importance of focus and consistency for entrepreneurs.
In this "Pathways to Success" podcast with host Julian Placino, projekt202's Karen King provides tips and strategies for charting a clear direction toward a career you love.
In this interview, projekt202 CEO David Lancashire shares his insights on digital transformation and why companies must transform to survive and thrive.
In this thought leadership podcast, projekt202 Senior UX Designer Anne Grundhoefer discusses best practices, challenges and lessons learned in creating and maintaining effective interface design systems.
VP of User Experience Michael Blakesley and Digital Transformation Officer Kevin Green discuss the ways digital transformation is driven by fully understanding the customer journey.
In this podcast, Principal Experience Researcher Kelly Moran discusses how the projekt202 team uncovered what users really wanted in software designed for legal professionals.
In this conversation with Solutions Architect Drew Loomer, Drew details some of the many ways that he and his projekt202 team collaborate with clients' teams to ensure success.
Erik Cane shares a day in the life of a Program Manager at projekt202, and the ongoing work to help companies and their customers have better interactions with technology.