In this new podcast, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like GE, Under Armour and IBM are successfully expanding their visions and transforming their business models to fully engage more customers.
Among the highlights in Kevin's digital transformation discussion:
- "Digital transformation is ... really taking a visionary approach and looking at how you improve the overall customer experience and create a new model for engaging and connecting with current customers and prospects."
- "They really are opening up markets and expanding the role that they play in customers' lives."
- "They were very smart and said 'Let's move some things out of the model that doesn't align with our vision of where the company is going to be.' They've done a really great job in re-envisioning and re-imagining themselves into this new company."
projekt202 podcasts are also available for free download on iTunes.
A report by Forrester Research acknowledges that organizations that understand their customers well are more successful at retaining them and attracting new ones.
projekt202's Toby Hughes has joined the leadership council of the SMU Digital Accelerator program, designed to help companies generate ROI through project-based executive training.
How does design add value? Jeremy Johnson shares some of the results you can expect from design processes.
Innovative software design and development company projekt202 has named Abby Margolis, Ph.D. as Experience Strategy and Insight (ESI) Practice Lead in its Austin office.
In today's competitive market, retailers must ensure their digital presence is keeping up with the demands of customers who are eager to shop around.
How do companies digitally transform themselves to better engage their customers? In this interview, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like Under Armour, IBM and GE are successfully expanding their visions and business capabilities.
Business in 2017 is undergoing a transformation, as digital capabilities are strategically leveraged to deliver better user experiences. How does this impact today’s companies and what qualities should business leaders expect in software development?
From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2016. Here are some of the highlights from projekt202 in 2016.
At projekt202, we support career development among our diverse team of professionals. Employees are actively encouraged to take on new roles and responsibilities that allow them to grow in their professions; use their full strengths and talents; and embrace their professional passions.
A $60 billion retailer needs a comprehensive customer experience across all its digital channels. And they need it in only seven months. That was the challenge proposed to projekt202 and Vice President of Technology Paul Tidwell. In this interview, Paul describes how the projekt202 team worked within this tight timeframe to successfully deliver a complete and rewarding omnichannel experience.