In this new podcast, projekt202 Digital Transformation Officer Kevin Green takes an expert look at the ways companies like GE, Under Armour and IBM are successfully expanding their visions and transforming their business models to fully engage more customers.
Among the highlights in Kevin's digital transformation discussion:
- "Digital transformation is ... really taking a visionary approach and looking at how you improve the overall customer experience and create a new model for engaging and connecting with current customers and prospects."
- "They really are opening up markets and expanding the role that they play in customers' lives."
- "They were very smart and said 'Let's move some things out of the model that doesn't align with our vision of where the company is going to be.' They've done a really great job in re-envisioning and re-imagining themselves into this new company."
projekt202 podcasts are also available for free download on iTunes.
projekt202, the leader in experience-driven design and development, today announced its expansion into the Chicago region with the successful acquisition of ORA, an award-winning user experience and digital product studio.
Not all UX is created equal: See how the projekt202 team helps clients stand out from the competition by delivering solutions that meet customer and user needs, provide outstanding ROI, and open up new business opportunities.
For over 15 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.
In this collection of Thought Leadership articles, interviews, videos and podcasts, projekt202's experts share their insights on design systems, software development, ROI, UX, digital transformation, best practices for managing teams, and much more.
In this article, projekt202's Phillip Dane shares insights on helping business leaders understand the value of "empathy for the user" as a driving force in software development.
Since joining projekt202 in a Business Development leadership role, Phillip Dane writes, he has been energized by the work and people in the company. In this article, Phillip shares the reasons projekt202 stands out as both an employer of choice and the leading digital experience solution provider.
From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.
Principal Experience Researcher Kelly Moran outlines 10 steps to success using the Kano model, a method for gauging and mapping emotional reactions to a product's individual features.
For over 14 years, projekt202 has helped companies succeed through experience-driven software strategy, design and development.
Get your free copy of projekt202's book, Designing Software for People, showcasing our user-observation methodology that drives improved UX for leading brands and creates better digital experiences across their businesses.