Gathering the Voice of the Customer: The Value and Benefits of Testing

"Testing improves the design. It allows a designer to know how to solve a given problem or come up with a given solution."

In this new episode of projekt202's Thought Leadership video series, Director of Experience Strategy and Insight Joe Dyer discusses the uses and benefits of customer experience validation, including usability testing and iterative validation.

As Joe demonstrates, testing "gathers the voice of the customer," a valuable component in shaping a design and helping an organization improve its customers' experiences with their products, services and brands.

Watch Joe's video presentation for more insights now.

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