By Jannis Hegenwald projekt202 Experience Researcher
and Amber Lindholm projekt202 Director of Experience Strategy and Insight
In June, we are heading to the 2016 Enterprise UX Conference in San Antonio. In its second year, Enterprise UX focuses on the unique challenges of designing experiences for people who work for and in large-scale enterprises. This conference is exciting to us because it fills a gap in the UX community, where the historical focus has been on UX for end consumers. projekt202 has a long history and passion for working on enterprise solutions, and we look forward to meeting fellow attendees to understand your specific challenges and points of view.
Here is a brief overview of the topics we are most excited about: fear of change, getting started, prioritizing and design systems.
FEAR OF CHANGE
In today’s enterprise environment, developing great experience strategies and UX designs is not enough anymore. As business challenges become increasingly complex and enterprises need to react with more agility to market developments, equipping organizations to take action immediately and confidently is key to successful experience design. This requires experience strategy teams to take on various roles (researcher, strategist, facilitator, mediator, coach, etc.) and to be comfortable with working across disciplines fluently (design, research, business, economics, sociology, coaching, etc.).
At projekt202, we work with some of the biggest companies in the world on keystone projects that change products, organizations and industries. Because of the scale and the level of uncertainty, clients often turn to us to guide teams who are afraid of change. It will be interesting to hear how Steve Baty approaches this topic in his talk, "Breaking Out of Ruts: Tips for Overcoming the Fear of Change."
Fear of change is only one facet of an unwieldy beast of enterprise challenges when it comes to implementing impactful experience strategies and design. We have built numerous strategies that guide our clients’ efforts over 5-10 years, and one of the key things we focus on every time is breaking things down and helping teams get started. Russ Unger from 18F will talk about "Getting Out from Under Everyone: How to Escape the Paralysis of Getting Started" and it will be interesting to hear about his experience working with federal agencies.
Another piece that is of the essence in getting organizations started is helping them prioritize initiatives. The art here lies in directing -- but not constraining -- the prioritization efforts, while ensuring that stakeholder and user voices are heard. Helping organizations understand the value of trade-offs is key. The intriguing title of Harry Max’s talk -- "Priority Zero: Some Things are More Equal than Others" -- has us excited to find out more about how he approaches prioritization.
Zooming out a little bit, we see a clear trend that we as designers, researchers, strategists and managers don’t design products or services anymore; we design systems. The times of isolation are gone for good, both on the front end as well as on the back end of enterprise UX. For us at projekt202, this means building resilient systems that are able to evolve and adapt over time. It will be interesting to learn how Nathan Curtis views this development in his talk, "Design Systems: From Project Done to Product Sustained."
What are the biggest challenges for enterprise UX in your opinion? Do you agree with our choice of topics? We would love to hear from you or, even better, see you at Enterprise UX 2016 in San Antonio.
Let’s chat. Message us to meet up during Enterprise UX 2016:
Director of Experience Strategy and Insight