CEO David Lancashire Celebrates UX at Dallas Tech Event

What was your user experience "aha!" moment? That was the question put to North Texas technology leaders, including projekt202 Chairman and CEO David Lancashire, at Celebrate UX on May 12. The networking event for Dallas' technology, design and business communities was hosted by producers of the TV show "Expose UX."

projekt202 Chairman and CEO David Lancashire shared some of the steps he took to rise to the top of the UX field.

David shared his UX story of meeting projekt202 Co-Founder Peter Eckert.

"Peter talked about the programmatic methodology he'd been working on since 2003, a repeatable framework to gain customer and user understanding to capture their wants, needs, aspirations and even their emotional connection points. It was the reality of delivering a great user experience," David recalled. "This framework for gaining real customer insights was a breath of fresh air."

It was so refreshing, in fact, that David bought projekt202. The trustworthy methodology developed by Peter -- now the company's Chief Experience Office -- is used by projekt202 today to help companies and organizations deliver better digital experiences for people everywhere.

Along with David, executives from AIGA Dallas, Launch DFW, Women Who Code Dallas, Big Design Events and the Dallas Entrepreneur Center discussed their key moments of UX enlightenment.

Compelling user-experience stories also liven up "Expose UX." In each episode, startups make their best product pitches to a panel of local UX experts; panelists have included projekt202's Vice President of Customer Experience Jeremy Johnson and Senior UX Designer Chelsea Maxwell. Participants receive useful feedback and, if their pitches are strong enough, a variety of prizes. As one producer described the show, "It's 'Shark Tank' for design."

The Celebrate UX event in Dallas was the kick-off to the "Expose UX" Kickstarter tour, as well. The TV crew will travel to 25 U.S. cities to showcase its program and, no doubt, capture more UX "aha!" moments along the way.

projekt202's Lindsey Norman, Anne Grundhoefer, Hayley Parham, Lori Lodwick, Karen King, Lan Nguyen and Chelsea Maxwell

Jeremy Johnson, with Ryan and Rayn Breault

projekt202's Matt Scamardo, Jeremy Johnson, Drew Loomer and Anne Grundhoefer

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