Translating your designs into business opportunities is critical to making them happen. To help designers ensure opportunities aren't lost in translation, projekt202 Experience Researcher Jannis Hegenwald will present "Business Strategy 101 for Designers" on Wednesday, Nov. 9, as part of Austin Design Week.
The presentation will focus on key elements of business strategy and ways to successfully employ them in day-to-day design work. It will cover topics such as profit models, reframing, qualitative and quantitative thinking, prioritization, and trade-offs.
"It's become increasingly difficult to understand and do strategy well, because the practice is cluttered with lofty jargon, redundant frameworks and vague definitions," said Jannis. "To me, the challenge lies in clarifying what the core of strategy is. If we're able to do that as a community, we can make it more accessible and enable designers to contribute to better strategy with their crafts and talents."
Business Strategy 101 for Designers
Noon - 1:30 p.m. Wednesday, Nov. 9, 2016
General Assembly Austin
600 Congress Ave., 14th Flr.
Austin, TX 78701
Austin Design Week 2016 runs Nov. 7-11. projekt202 is proud to be a Gold Sponsor of the inaugural event.
To find out how we can help you make software make sense in 2017 and beyond, contact us today.
projekt202 is now hiring in Austin, Chicago, Dallas, San Francisco and Seattle, and we want you on our team!
Since joining projekt202 in a Business Development leadership role, Phillip Dane writes, he has been energized by the work and people in the company. In this article, Phillip shares the reasons projekt202 stands out as both an employer of choice and the leading digital experience solution provider.
From client successes and industry awards to new partnerships and community initiatives, projekt202 was on a roll in 2017. Here are a few of the 2017 highlights from projekt202.
In this interview, projekt202 Chairman and CEO David Lancashire shares his personal keys to success, the opportunities to be found in business challenges, and his advice for entrepreneurs.
At projekt202, we recognize that the success of our company begins with the success of our employees. Learn more about working at projekt202.
Join projekt202 in Austin on Oct. 10 for "Designing Better, Together," a panel discussion on strategies to ensure your work doesn't get lost in translation.
For a ridesharing startup, the road to success started with the research, design and development experts at projekt202.
Join projekt202 for the 2017 Austin IT Symposium on May 9, an opportunity for IT leaders to gather and explore new ways to maintain a competitive advantage in our global economy.
Join projekt202 Vice President of User Experience Michael Blakesley on May 9 for an insider's look at what makes Austin's design community tick.
"Becoming a truly customer-obsessed organization ... requires a convergence of multiple people, technologies and processes," writes Digital Transformation Officer Kevin Green in this insightful article.