Big Design '16 Preview: UX = ROI, It’s Not Just a Myth


Big Design 2016 is here. Starting with workshops today, the annual North Texas conference features informative presentations Friday and Saturday, Sept. 9-10. Over 1,000 user experience (UX) and usability professionals, digital marketers, designers, content strategists and developers will attend. This week, we’ve been counting down to the conference by showcasing each of our four speakers on the Big Design schedule:

UX = ROI: It’s Not Just a Myth
Speaker: Jeremy Johnson, VP of CX, projekt202
1 – 2 p.m. Saturday, Sept. 10, 2016

Jeremy Johnson
Jeremy Johnson

Of his upcoming presentation, Jeremy said, “User experience has a direct impact on your bottom line and it’s about time we start telling execs about UX in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do and the value it adds. Over the past 15 years, I’ve introduced user experience to everyone from CEOs to developers — using storytelling, metrics and case studies that can prove without a doubt the value that you bring.”

In this talk, Jeremy will illustrate the UX metrics to track, how to position your work, and stories where user experience directly impacted the bottom line.

As projekt202's Vice President of Customer Experience, Jeremy enjoys making software make sense through strategic, experience-driven thinking by working with leadership and delivery teams to communicate the value of UX in the marketplace. Jeremy has worked with companies like Samsung, Mercedes-Benz Financial Services, Capital One, The Container Store and Neiman Marcus. He is working with a range of projects from startups to some of the largest organizations in the world in both the B2B and B2C space.

Event details:
Big Design Conference
Sept. 8 – 10, 2016
Crowne Plaza Addison
14315 Midway Road
Addison, TX 75001

Get tickets today (save by using our promotional code: p202)

projekt202 is proud to support our tech community as a Big Design sponsor.

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