Big Design '16 Preview: Big Data + Human Data


At this week's Big Design Conference,  over 1,000 user experience (UX) and usability professionals, digital marketers, designers, content strategists, and developers will attend workshops and presentations given by award-winning speakers. As event sponsor, projekt202 is also proud to have four outstanding presenters at Big Design. Leading up to the big event, we’re focusing daily on each of our speakers and their presentation topics:

Big Data + Human Data
Speaker: Aliza Gold, Vice President of Experience Strategy & Insight, projekt202

3 – 4 p.m. Friday, Sept. 9, 2016

Aliza Gold
Aliza Gold

Human data, combined with analytic data, is essential to building customer-centric experiences, applications and culture. To do it well, you need to really understand your target and the people whose behavior you’d like to affect. Human data is about customers’ emotions, aspirations, motivations and goals. Layering this human data with quantitative data enables us to develop an experience-based differentiation for our service or product.

Aliza’s talk will explore the convergence of big data and human data. It will illustrate how the most successful companies employ human data to deliver experiences that customers embrace and love, experiences that also deliver outstanding business results.

As the Vice President of Experience Strategy and Insight at projekt202, Aliza Gold helps lead clients to success by building valuable strategies that combine business goals with a deep understanding of people’s needs and aspirations. By starting with strategy and moving to skilled execution, Aliza and projekt202 help companies create products and services that people love.

With over 15 years of experience as a creative leader, strategist, researcher and designer, Aliza has led innovation and strategy projects that encompass industries such as finance, travel, health care, social networks, enterprise support and more.

To get at the heart of people’s experiences, needs and wants, Aliza leads the Experience Strategy and Insight Team in observing people in context by employing methods that go beyond market research or anthropology alone. They blend their findings with a company’s strategy and goals to generate solutions that inform product ideas, user experience design, technical architectures, and marketing plans and messaging.

Event details:
Big Design Conference
Sept. 8 – 10, 2016
Crowne Plaza Addison
14315 Midway Road
Addison, TX 75001

Get tickets today (save by using our promotional code: p202)

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