DALLAS – projekt202, a leader in experience-driven application development, today announced that it has entered into an agreement with Edelman for strategic communications services.
projekt202 will leverage Edelman’s holistic approach to communications, integrating traditional communications with digital, marketing and thought leadership strategies. Edelman will work with projekt202 to develop and execute a communications program that promotes the company’s unique user-focused approach to application development, while engaging key stakeholders and industry leaders to encourage discussion around the evolution of user experience services.
“As the push to understand and improve customer experiences becomes a global phenomenon, it is vital that we communicate to everyone that we are here to help and that we have proven programs that businesses can start using now,” said David Lancashire, CEO of projekt202. “Investing in Edelman with their global reach is part of our overall marketing strategy to get the word out about projekt202’s definitive role in helping to deliver the best possible user experiences.”
Comprised of more than 5,500 employees worldwide, projekt202’s program will be led out of Edelman’s Dallas office. Using its global network of strategic resources, Edelman will collaborate as projekt202 continues to expand its presence.
projekt202 is the world leader in applying design research to the development of mobile, cloud, Web and workplace software. The company is actively changing the way people interact with technology around the world. Recognized for setting the standard for the way modern businesses develop software, projekt202 builds emotionally rich and intuitive solutions that enable customers and end users to access the full potential of technology in today’s connected world.
projekt202 has spent more than a decade creating and bringing to market compelling experiences through experience strategy and design research, interaction and visual design, application development, and digital marketing. Clients include Samsung, eBay, Neiman Marcus, PayPal, Mercedes-Benz, Southwest Airlines and more. For more information, visit www.projekt202.com or find us on Twitter: @projekt202.
Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Edelman was named one of Advertising Age’s “Agency to Watch” in 2014; one of Forbes’ “14 Most Influential Agencies of 2014”; and The Holmes Report’s “2013 Global Agency of the Year.” Edelman was awarded the Grand Prix Cannes Lion for PR in 2014 and was among Glassdoor’s “Best Places to Work” for the third time in 2014. Edelman owns specialty firms Edelman Berland (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency.