DALLAS–June 3, 2014–projekt202, the world leader in applying design research to the development of mobile, web and workplace software, has been included in the “Cool Vendors in Application Development, 2014” report in its Where Are They Now portion by Gartner, Inc.
“We are honored to be reviewed by Gartner,” said David Lancashire, chairman and CEO, projekt202. “I believe our inclusion in the report for the second time is a testament to the significant change that is happening today in the way that people build great software experiences. The key to our success is how we have incorporated the observation of users in context into our full lifecycle software development methodology. This has been the missing component and is something we have been perfecting over the past 10 years.”
The dramatic growth in companies wanting intuitive applications with a compelling user experience is indicative of the pent-up demand for a solution to this problem. What has been lacking over the last few decades is the ability to incorporate actual user needs into software development. The progress being made today by projekt202 draws from the science of understanding human behavior to create a programmatic and repeatable way to reveal the reality of user needs.
“While it is true that we build software, what we are really doing is building better experiences,” said Peter Eckert, chief experience officer, projekt202. “Our approach allows us to create simple and intuitive solutions that really resonate with the user because they address their deepest needs, taking into account their aspirations and facilitating an emotional connection in a way that hasn’t been possible using traditional development methodologies.”