AUSTIN, TEXAS October 25, 2011 — TicketCity, a leader in the secondary ticket industry for more than 20 years, has unveiled a powerful e-commerce platform designed by projekt202. TicketCity’s new e-commerce site provides a world-wide marketplace for fans to buy and sell tickets for all sports, concerts and theatre events.
Cutting-edge user interface design studio projekt202 led the design process with the objective of creating a superior user experience for online ticket purchases. After extensive user research, projekt202 simplified the navigation to enhance customers’ purchase pathway during e-commerce interactions. The company’s new platform now offers a more intuitive online shopping experience that streamlines the process of searching, identifying and purchasing tickets online.
“We’re excited to partner with the talented team at projekt202 for a second time,” says Amy Carpenter, TicketCity vice president of marketing. “Understanding the intricacies of our business was essential, as well as highlighting customer service in a competitive online retail environment. projekt202 helped us navigate the project with ease, providing intriguing, quality design work and helping us unearth valuable insights in the process.”
For each new design project, the projekt202 team undertakes extensive product end-user research, creates interactive elements and visual solutions, and works to create powerful user interfaces that improve functionality. With more than 75 unique clients worldwide, the firm provides user interface design for major corporations, including Motorola Inc., Microsoft Corp., Kronos and Logitech International.
“Our business started 21 years ago, before commercial websites existed, focusing on building relationships and providing exceptional personal service. It’s exciting to see that same mission brought to life on TicketCity.com. Our goal is to provide helpful information and tools online, and easy access to our team members for personal assistance,” says Zach Anderson, TicketCity COO.
Founded in 2003, projekt202 is an innovator in user interface design. With expertise and experience in a range of industry segments, projekt202 creates emotionally rich and intuitive solutions that enable end-users to access the full potential of powerful technologies in web-based, desktop and embedded environments. For more information, visit www.projekt202.com.