Captura Merges with projekt202, Positions for Rapid Expansion

New Company Expects to Double Dallas Operations and Expand Nationally

DALLAS, TEXAS, August 31 – Dallas-based Captura, a digital marketing, application development and user experience design firm, has merged with Austin-based user experience studio projekt202. As part of the merger, Captura becomes projekt202 and is now headquartered in Dallas.

The new projekt202 is poised to kick-off a rapid expansion throughout Texas, select U.S. cities and abroad in anticipation of doubling its nearly 100 combined headcount in 24 months.

“projekt202’s highly talented creative team, financial success and strong leadership team are exceptional. The combined expertise and experience of projekt202 and Captura is unmatched in the marketplace,” said Keith Jacobs, now CEO of projekt202. “Our world is becoming more connected and user experience has proven to be a significant competitive advantage for businesses across the globe. To meet this new reality, we have integrated user experience, technology and digital marketing, creating a new services firm to help our clients excel.”

The two companies bring together an extensive client list of internationally hailed brands, including: Pier 1, Expedia, Teleflora, CROSSMARK, Hotels.com, Charles Schwab, Motorola, PayPal, SAP, Samsung and Logitech International.

The merger creates a variety of changes in the management structure. Keith Jacobs, former CEO of Captura, is now CEO and Mike Collins, general manager of Captura, is now COO of the new projekt202. Jeff Steinberg, co-founder and formerly the CEO of projekt202, becomes general manager of the Austin office and Peter Eckert, co-founder and chief creative officer, becomes chief experience officer of the combined entity.

“The merger allows projekt202 to offer its clients an end-to-end solution by combining its market-leading user experience with the strong technology and digital marketing pedigree Captura possesses,” said Steinberg. “We saw this as an opportunity to take projekt202 further and provide our global clients with the digital marketing and development expertise they need to bring new user experiences to life.”

The new projekt202 is an innovator in creating end-to-end user experiences that drive market and mindshare. The company integrates applications, human processes and technology platforms for emotionally rich and intuitive user solutions. Integrated services offered by the new firm include:

  • User experience design works on the cutting-edge of design technology to create user interfaces that, in many cases, reach millions of people. Services include design research, interaction design, visual design and UI development.
  • Digital marketing for online campaigns is designed to drive profits and extend brands. Capabilities include marketing solutions across paid search, search engine optimization, email and social media.
  • Information technology focuses on the development of secure, scalable solutions that integrate existing applications, human processes and technology platforms. Services include enterprise assessment, application development, portals & collaboration and business intelligence.

“This merger is an exciting turning point for our company and allows us to execute on behalf of world-leading organizations at a new level. We stand poised to chart a unique path in technology with a highly talented and experienced team,” said Collins.