projekt202 Named “Cool Vendor” by Leading Analyst Firm
AUSTIN, TEXAS April 18, 2012 — projekt202 LLC, a leading-edge user experience design and development studio, announces that it has been included by Gartner Inc. in its “Cool Vendors in Application Development, 2012” report, authored by Brian Prentice, Jim Duggan, Mark Driver and Thomas Murphy, published April 10, 2012.
“We are very honored to be selected as one of the 2012 Cool Vendors,” explains Peter Eckert, chief experience officer, projekt202. “We are thrilled that Gartner understands the growing importance of user experience methodology and the critical role it is playing in application development.”
According to the report, “Organizations that use applications as a central part of their customer engagement or go-to-market model have the most immediate reason to care about conceptual, design-driven UX work. This goes well beyond the branded look-and-feel work traditionally associated Web design work, as customer-facing applications are now likely to be built for native mobile platform and integrated with corporate IT systems. Getting functional compositions right based on a nuanced understanding of the targeted user community is increasingly important not only to create satisfied customers, but also to reduce the cost of upfront development and ongoing maintenance and support effective agile development work.”
Founded in 2003, projekt202 is an innovator in user experience strategy, design and development. With expertise and experience in a range of industry segments, projekt202 creates emotionally rich and intuitive solutions that enable end-users to access the full potential of powerful technologies in web-based, desktop and mobile environments through engaging design. For more information, visit www.projekt202.com.
About Gartner’s Cool Vendors Selection Process
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